Episode 103
100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group
It seems like every week another retailer is announcing their new retail ad platform, and its both a challenge and opportunity for brands to reach their consumers in a more targeted and trustworthy way. Walgreens is bringing 100 million consumers to the fore with new tech and nimble ways, and Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group, joined Rob and me to talk about it and the rapidly evolving retail media landscape.
May 24, 202141m 20s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It seems like every week another retailer is announcing their new retail ad platform, and its both a challenge and opportunity for brands to reach their consumers in a more targeted and trustworthy way. Walgreens is bringing 100 million consumers to the fore with new tech and nimble ways, and Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group, joined Rob and me to talk about it and the rapidly evolving retail media landscape.
Topics
b2csalsifybrand identityluke kigeld2cdsipeter crosbywalgreensrob gonzalezdigital shelfdigital shelf instituteb2bpodcastinterviewunpacking the digital shelfecommerce