Disney+ Hotstar's Desire to Break Out of IPL's Golden Handcuffs
Disney+ Hotstar is India’s largest streaming platform, a feat that is largely owed to its prized licensing of the IPL, the cricketing tournament makes up 50% of its ad revenue. But the company is working to reduce its dependence on cricket, and with that
Unofficial Sources · The Ken
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Show Notes
Disney+ Hotstar is India’s largest streaming platform, a feat that is largely owed to its prized licensing of the IPL, the cricketing tournament makes up 50% of its ad revenue. But the company is working to reduce its dependence on cricket, and with that come ambitious strategies and plans.
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