309. Stephen Wunker on understanding jobs to be done
Unleashed - How to Thrive as an Independent Professional · Will Bachman
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Show Notes
Steve Wunker worked closely with Harvard Business School professor Clayton Christensen, who first popularized the concept of "jobs to be done."
After serving for over five years as a Senior Partner at Innosight, the consulting firm founded by Christensen, in 2009 Steve started his own firm, New Markets Advisors.
In 2017, Steve co-authored the book Jobs to be Done: A Roadmap for Customer-Centered Innovation.
In this episode, Steve provides an overview of the Jobs to be Done approach.
For more info on Jobs to be Done visit:
https://www.newmarketsadvisors.com/jobs-to-be-done-book.html
For more info on New Markets Advisors visit:
https://www.newmarketsadvisors.com/