193. Lee Frederiksen on how professional services firms can reach their target market
Unleashed - How to Thrive as an Independent Professional · Will Bachman
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Show Notes
Our guest today is Lee Frederiksen, Managing Partner at Hinge, a branding and marketing firm specializing in professional services.
We discuss
- Researching your target client
- Developing a go-to-market strategy
- Benchmarking your marketing against that of high-growth firms
- How to differentiate your practice
Visit the website of Hinge Marketing to learn more – at https://hingemarketing.com/
Click on Hinge University tab to see the firm's online course offerings – several of which you can sample for free, and on the Blog tab you may want to sign up to receive their thought leadership posts right to your inbox.
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