
Episode 284
284: Pillar I: Acquisition
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
Under the Radar · Marco Arment and David Smith
January 4, 202429m 44s
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Show Notes
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
This episode of Under the Radar is sponsored by:
- Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.