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284: Pillar I: Acquisition
Episode 284

284: Pillar I: Acquisition

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

Under the Radar · Marco Arment and David Smith

January 4, 202429m 44s

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Show Notes

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

This episode of Under the Radar is sponsored by:

  • Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.

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