Tools for the Family Jewels: Gender Bending Brands
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Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
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If you want to listen to this show about advertising ad-free, subscribe here.This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
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