The Happy Homemaker: How Advertising Invented The Housewife - Part 1
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.This week, we look at how Madison Avenue invented… the…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
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This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.
The rest is advertising history.
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