S9E21 - Fix It Again, Tony: Brand Nicknames
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Pay…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
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