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S9E09 - Search Parties: The Relentless Hunt For New Customers
Season 9 · Episode 9

S9E09 - Search Parties: The Relentless Hunt For New Customers

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin r…

Under the Influence with Terry O'Reilly · Apostrophe Podcast Network

February 27, 202027m 13s

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Show Notes

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.


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