S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny …
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David.
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