S7E18 - Lemonade: Marketing A Negative
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out t…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category.
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