Season 6 · Episode 18
S6E18 - Grab Your Wallet: When Brands Go Political
This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump”, the controversial Super Bowl ad that cha…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
May 5, 201727m 41s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump”, the controversial Super Bowl ad that challenged an immigration policy and crashed the Internet and how even Pepsi could drop the political ball. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet.
But all that is changing.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.