S4E19 - Even In The Dark: How Packaging Persuades You To Buy
This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.
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