S4E14 - Limited Edition Brands
Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. It’s an i…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. It’s an interesting marketing strategy, because marketers create limited-edition brands for very specific reasons - to generate new attention, or test-drive a new product or to celebrate an event. Some work, some don’t - but the stories behind them are often fascinating.
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