S4E09 - Geography As Branding
The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
The issue of geography is a subject the marketing world subscribes to.
Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, “Geography as branding” is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified...
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