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S3E25 - Dear Terry 2014
Season 3 · Episode 25

S3E25 - Dear Terry 2014

Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions…

Under the Influence with Terry O'Reilly · Apostrophe Podcast Network

June 22, 201427m 37s

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Show Notes

Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.


Terry will trace the history of how Kool-Aid/Lemon-Aid stands came to be, he’ll give a first-hand report on how the very last swan-song Eaton’s campaign was developed, he’ll discuss why #1 brands still feel compelled to advertise, he’ll explore why Cadillac owners don’t like vanilla ice-cream, why advertisers love using babies and small critters in their ads, what the rules are when it comes to the amount of advertising allowed every hour - and more.




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