Season 3 · Episode 24
S3E24 - When Brands Mock Other Brands
This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels r…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
June 15, 201427m 18s
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Show Notes
This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft.
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