S3E07 - Ambush Marketing
This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand intrudes on another brand's advertising to gain attention. Either way, it's uninvited advertising, it's very controversial - plus the stories are riveting.
And the Olympics has a long and fascinating history with ambush marketing.
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