S11E24 - Arch Enemies
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mix…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
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