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S11E18 - Confessions of a Book Lover: The Art of Marketing Books
Season 11 · Episode 18

S11E18 - Confessions of a Book Lover: The Art of Marketing Books

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets…

Under the Influence with Terry O'Reilly · Apostrophe Podcast Network

May 7, 202227m 31s

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Show Notes

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.

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