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Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Season 13 · Episode 23

Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging tha…

Under the Influence with Terry O'Reilly · Apostrophe Podcast Network

June 8, 202427m 52s

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Show Notes

Every company dreams of doubling its profit.

It’s almost impossible to do.

Yet, some companies do it by tweaking one tiny thing.

We’ll talk about an industry that put three words on their packaging that doubled their profit.

A company that created a catchy jingle that doubled their revenue overnight.

And a business that changed one single word in a headline and their profit went up 100%.

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