Nooner Nookie: The Allure of Marketing Freebies
For over 100 years, “free” has been one of the most powerful words in the marketing world.And believe it or not, companies love freebies as much as their customers do.Because giving away free pro…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as their customers do.
Because giving away free products generates a lot of goodwill. And goodwill generates free press.
We’ll talk about a ketchup company who gave a man a free boat.
A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.
And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.