Newsjacking
Lately companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.When the Oscars…
Under the Influence with Terry O'Reilly · Apostrophe Podcast Network
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Show Notes
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.
When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.
It’s called Newsjacking - and it’s becoming a powerful marketing tactic.
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