Thriving as a Solo MSP (EP 896)
In this episode, I open up about how I’ve managed to run a solo MSP business profitably, stand firm on pricing, and emphasize value over being the cheapest. I share personal stories, from clients who have stuck with me since the ’90s to the lessons I learned from attorney friends about billing with confidence.
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)
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Show Notes
Ever been told, “You’re too expensive”? Yeah, me too. In this episode, I share how I deal with prospects who quote me lower rates from “their guy” — and why I never match those prices. Instead, I focus on flipping the conversation to value, downtime costs, and the trust that keeps clients with me for decades.
Why Listen:
- Learn why I never match lower competitor pricing
- Simple framework: per site, per server, per computer, per user
- How to present yourself as a business, not “just a tech”
- Flipping downtime into measurable cost for clients
- Lessons from attorneys on billing and worth
Companies, Products, People Mentioned:
- Fluke Networks: https://www.flukenetworks.com
- NetAlly: https://netally.com
- Microsoft: https://www.microsoft.com
- ActivTrak: https://www.activtrak.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
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