Why we must focus on what matters - Mark Borkowski
Mark Borkowski is a legend in the PR industry, running his agency Borkowski. I speak with him about why his business is booming, how the transition to remote work has been for them and why Boris Johnson's message and tone has been poor.
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Show Notes
Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world of celebrity, the Media and spin.
I recorded another episode with Mark not too long ago but it didn't feel right releasing it amidst the pandemic, so I caught up with him again.
In this episode we covered:
- Why business is booming for Borkowski
- How they've handled the shift to fully remote
- The role of celebrities during the crisis
- Why Boris' message and tone was poor
- What key advice would Mark give everyone