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What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]
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Show Notes
How do you distil something as complex as marketing into something simple?
In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.
Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.
After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c
Timestamps
00:00 - Start
00:28 - Why marketing is poetry to Kory
02:25 - Where did Kory’s love for poetry start?
03:58 - How poetry makes complex things simple
04:56 - Why Kory wrote a poem and not an acceptance speech
12:29 - Kory Marchisotto’s marketing poem
19:43 - Jon reacts to Kory’s poem
21:04 - The power of mental fortitude
24:34 - Pretty much everything is down to you, and you alone
26:45 - You don’t have to have all the answers
28:05 - Seek out what you don’t know