The case for influencers - Arron Shepherd
In this episode I catch up with Arron Shepherd co-founder of The Goat Agency, Europe’s fastest-growing agency, to find out how influencer marketing really works. He shares his personal story of what it’s like being an entrepreneur and puts forward a power
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Show Notes
Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.
In this episode
- Arron’s entrepreneurial roots and creating something out of nothing
- The fear of not trying is much greater than the fear of failure
- Why more people should realise how hard being an entrepreneur is
- How they generated 2,000 responses from a £10 investment in their first influencer
- What you do when 80% of influencer campaigns don’t work
- Why Arron loves the procurement department and he proves the return on investment of an influencer campaign
- The benefit of having no experience in your sector
- The importance of recruiting talent without experience
- How an influencer campaign can make your TV campaign more impactful
- How Content & Collaboration are the key to any campaign including B2B
- Arron’s vision to build the world’s largest creative agency
- Arron reveals his secret new diet
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Arron Shepherd