Episode 11
Creative effectiveness in a crisis - Orlando Wood
The author of the IPA's best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up
May 13, 202031m 45s
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Show Notes
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.
What we cover:
- What is Lemon all about?
- How right-brained attributes in advertising can help long term brand building
- What impact will the Coronavirus have on the left-right brained way we think of the world?
- Should you continue doing the 'Covid-Ads' or should you stick to what you know?
- Can old Ads really be effective? Should brands go into the archives?
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Contact me:
- Website | www.uncensoredcmo.com
- Email – [email protected]
Topics
marketingbusiness