S31E1 - Rethinking productization
unbillable hours - a podcast about better professional services marketing
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Show Notes
Yes, we've discussed productizing before on this podcast... but we hadn't done so with Eisha Tierney Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire "products." A Highly recommended listen!
Episode guest: Eisha Tierney Armstrong, co-founder, Vecteris, and author, "Productize" (among other things)
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com