S25E1 - Building trust (with strangers)
unbillable hours - a podcast about better professional services marketing
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Show Notes
We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… which is a miss this episode will fix: Ash and Flo speak to “The B2B Marketer” and consultancy marketing expert Martin Williams, who has the very framework you’ll need for getting the job done: the “Pyramid of Trust:”
Episode guest: Martin J. Williams, founder, theb2bmarketer.com
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com.