The surprising challenge of delivering flowers – Aron Gelbard, CEO, Bloom and Wild
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Show Notes
Aron Gelbard, co-founder and CEO of Bloom and Wild, discusses why flower delivery has been a surprisingly difficult practice to perfect, how the Covid-19 pandemic massively boosted his firm’s popularity and how he went from management consultancy to founding a startup.
Bloom and Wild is an online flower delivery platform that posts assemblable bouquets through peoples’ doors. Gelbard described how his family has had a history of entrepreneurship that inspired him to found his own company – but not before a prominent consulting career in the City – and how he has had to learn to avoid perfectionism in the scrappy world of startup founding.