Shifting consumer behaviour to scaling America - Brad Goodall, Co-founder & CEO of Banked
Brad Goodall joins us as our guest this week, co-founder and CEO of Banked - a global payment network that will change the payment process between merchants and customers and help with vastly reducing fraud and fees. Goodall gets candid on his experiences
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Show Notes
Brad Goodall is no stranger to the fintech industry, having worked for scale ups and start-ups for years before starting his own founder journey. He talks at length on the concept of Banked and how this is more than a new technology to combat fraud but will be a major shift in consumer behaviour. Goodall shares how they got the backing of Bank of America and what this will mean for their expansion into the American market. He talks about the importance of catering to your audience and educating your customer as a form of marketing. Goodall opens up about the price of talent in the current climate and how he’s navigated investing and growing the team on a global scale. He talks funding rounds and pitching and raising a total of £18.9m so far.
Goodall has worked with some of the biggest brands and names in technology and finance across Europe, the US, Australia and Asia. His previous business was 10x Future Technologies which he cofounded with ex Barclays CEO Antony Jenkins. His latest venture Banked burst onto the scene in 2020 to build a payments network to rival Visa and MasterCard. Goodall leads the company as CEO. Goodall lives in London with his wife and two small kids spending as much time outdoors and as close to the beach as they can.