Raising over £30m through crowdfunding - Alex Latham, Co-founder & CMO of Chip
This weeks guest is Alex Latham, co-founder and CMO of Chip, a free app that builds your savings automatically and fights to bring you amazing rates. Latham delves on Chip being the crowdfunding king, how they brought in an extraordinary £30m in crowdfund
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Show Notes
Alex Latham talks about the amazing growth Chip has experienced, especially during lockdown and through 2021. From raising an extraordinary £30m from crowdfunding alone, to how engaging with their investors and complete transparency on strategy and risks has led them to having the second largest fintech shareholders community in the UK and one of the largest in Europe. Chip’s investment into marketing has allowed them to utilise their investment community as a second channel of awareness as well us seeing considerable growth in their users from their referral program.
Before Chip, Latham held Head of Marketing roles within tech and the music industry. He specialises in the art of viral, and outside of work he can be found covered in paint, decorating, or sitting on a rowing machine.