Europe’s fastest growing neobroker on scaling, strategy & support - Yorick Naeff, Co-founder & CEO of BUX
Yorick Naeff, co-founder and CEO of BUX, joins as our guest this week. BUX is Europe’s fastest growing Neo broker with over 700,000 users across the continent. Naeff gets candid on the obstacles of scaling and hiring across different countries and how hav
UKTN | The Podcast · UTKN
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Yorick Naeff delves on taking over as CEO of BUX from co-founder, Nick Bortot, to how he’s implementing expansion and bringing Bortot’s vision to life. As a neobroker that operates across Europe, Naeff gets into how culture and regulation have shaped their strategies in other countries and found having people on the ground helped immensely with getting to know their audience. He talks about education and support being at the foundation of their company, especially with more people turning to trading as a second means of income, and how that has helped build community groups within their user base. Naeff speaks on the value of acquiring Blockport to build out their crypto offering as well as venturing into NFTs. He shares his perspective of coming into a market early versus late and what the value of competition is in regard to market share.
Naeff also discusses where they have spent funding after closing their recent round at £80m bringing Bux to a grand total of £115.8 in funding.
Naeff is the CEO and co-founder of BUX, Europe’s fastest growing neobroker. After starting his career in investment banking, he made his way to neobrokerage as one of the first hires at BUX. From day one, Naeff was responsible for the mobile broker’s operations and during this time he designed a business made to scale.
Naeff believes that to shape the future of investing, fintechs need to understand the motivations of future generations. As a millennial, he personally understands the changing relationship that younger generations have with money and is applying this next gen mindset to tailor BUX products and services to a generation that is looking for better ways to build future wealth. His vision for BUX is to not only build the tools that people need to start investing, but to ensure that customers are also empowered with the knowledge to build up wealth for later.
Having successfully contributed to growing BUX from pre-live start-up to an insanely growing scale-up, Naeff is very connected to the start-up community. Naeff is also an angel investor and has helped multiple early-stage companies.