Credit where it's due - understanding your audience - Sho Sugihara, Co-founder & CEO of Pave
This week our guest is Sho Sugihara, co-founder and CEO of Pave - an app made to help fix your credit score through personalised credit fixes, bill monitoring and active credit building. Sugihara shares his journey that sparked his passion to start Pave a
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Show Notes
Sho Sugihara recounts his experiences that inspired and led him to start Pave. He talks on the importance of passion in addition to having a great product and audience. Sugihara emphasises the necessity of listening to your customers and how he went one step further by living their experiences. This commitment to understanding his audience allowed Sugihara to grow his business to over half a million monthly customers. He opens up on what it means to have a team as passionate as yourself and how their combined ideas helped in the use of Tiktok that led to explosive growth for their brand.
Sugihara is Pave’s co-founder and CEO. Born in Kyoto he studied politics, psychology and sociology at the University of Cambridge. He received a BA from King’s College, where he focussed on informal economies and economic exclusion. Sugihara began his career working with NGOs across Latin America, implementing socially responsible economic solutions to reduce poverty. He then joined McKinsey & Company where he consulted global clients across the financial and healthcare service sectors on strategy and business. His experience in consulting and reading on economic exclusion led him to leave McKinsey in 2017 and co-found fintech firm Pave.