Hugo Spritz: Summer's Sweetest Trend
UK News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
The Hugo spritz, a sweeter cousin of the Aperol spritz, is taking over UK pubs and supermarkets this summer. Born in Italy in 2005, this elderflower liqueur and prosecco mix is lighter on alcohol, making it perfect for daytime sipping. While some bar owners embrace the trend, others find it too sweet. Supermarkets are cashing in, with Hugo searches quadrupling and St-Germain sales surging. Aldi even launched a ready-to-drink bottle, while bitters like vermouth make a comeback for that European vibe.
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