Florist's Secrets: Fresh Flowers & Profit
UK News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Catherine Traynor from Snapdragon Edinburgh shares insights on the flower industry. Salaries range from £27,000 to £40,000, with most learning on the job. To keep flowers fresh, cut stems diagonally, use cool water, and swap it every few days. Flower food is unnecessary; fresh water and cool spots are key. Pricing covers wholesale markups, prep work, and design fees. Supermarkets undercut with bulk buys, but independents create unique arrangements. Valentines and Mothers Day demand causes supply crunch. Weather and Brexit impact growers, but prices have stabilized. Busiest months are December and wedding peak season. Traynor advocates for natural styles, donates to charities, and promotes seasonal picks for cost savings.
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