Episode 78: Customer-Driven Organic Growth with Ashley Greene
We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.
UI Breakfast: UI/UX Design and Product Strategy · Jane Portman, Ashley Greene
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Show Notes
We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.
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Show Notes
- Instratify — Ashley's consulting and training company
- ZenTribes — peer support group for entrepreneurs by Sherry Walling
- AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter
- "Toyota's 5 Why's — the iterative interrogative technique
- Rev — Ashley's transcription service of choice
- FourEyes, SurveyMonkey — survey tools
- Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools
- FullStory, Hotjar — more tools for tracking user experience
- What is a North Star Metric?
- What Is Net Promoter Score?
- The Spotlight Framework by David Cancel
- 5 Habits to Building Better Products Faster — a book by Hiten Shah
- Hypergrowth — a book by David Cancel
- Lean Analytics — a book by Alistair Croll and Ben Yoskovitz
- Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover
- To Sell Is Human — a book by Daniel H. Pink
- Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop
- Visit Ashley's website
- Follow Ashley on Twitter: @AshleyKGreene
- Drop Ashley a line at [email protected]
Today's Sponsor
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