Episode 169: Building Your Brand with Austin Church
How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.
UI Breakfast: UI/UX Design and Product Strategy · Jane Portman, Austin Church
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Show Notes
How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.
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Show Notes
- Balernum — Austin's branding and marketing studio
- Freelance Cake — Austin's business growth course for freelancers and consultants
- Userlist — Jane's SaaS product
- Start With Why, The Infinite Game — books by Simon Sinek
- Episode 155: Writing Microcopy with Yael Ben-David
- Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
- Essentialism — a book by Greg McKeown
- Give and Take — a book by Adam Grant
- Get your free brand scorecard at Balernum.com
- Follow Austin on Twitter: @austinlchurch
Today's Sponsor
This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com.
Interested in sponsoring an episode? Learn more here.
Help Founders 💛
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