BDTP. Storytelling in SaaS with Stephen Steers
How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.
UI Breakfast: UI/UX Design and Product Strategy · Stephen Steers, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Superpower Storytelling – Stephen’s book
- PR Strategies for Founders with Sneha Saigal
- Get Stephen’s resources for podcast listeners
- Follow Stephen on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Interested in sponsoring an episode? Learn more here.
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