BDTP. SaaS Positioning with Marc Thomas
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.
UI Breakfast: UI/UX Design and Product Strategy · Marc Thomas, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Powered by Search — Marc’s place of work
- Obviously Awesome — a book by April Dunford
- How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
- The Saas Positioning Canvas
- Blink — book by Malcolm Gladwell
- Powered by Search blog
- Follow Marc on Twitter
Sponsor
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