BDTP. SaaS Brand Architecture with Karrie Sanderson
What makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.
UI Breakfast: UI/UX Design and Product Strategy · Karrie Sanderson, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Typeform, Smartsheet — Karrie’s previous employers
- Uncovering Customer Insights with Aggelos Mouzakitis
- Wynter — a research platform
- Warby Parker — an example of a consistent brand
- Brandfolder, Frontify — Digital asset management systems
- Connect with Karrie on LinkedIn
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Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
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