BDTP. Product Monetization with John Kotowski
How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.
UI Breakfast: UI/UX Design and Product Strategy · John Kotowski, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Buyerson, Inc. — John’s consultancy
- SaaS Monetization: The Secret Weapon for Growth
- How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
- How To Price Your Product: A Guide To The Van Westendorp Pricing Model
- Follow John on LinkedIn
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