BDTP. Marketing for Humans with Sarah McCredie
How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
UI Breakfast: UI/UX Design and Product Strategy · Sarah McCredie, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Recurly — Sarah’s place of work
- Glossier — one of direct-to-consumer pioneers in human marketing
- Slack — an example of human branding in SaaS
- State of Subscriptions: What consumers want
- Connect with Sarah on LinkedIn
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