BDTP. Marketing for All-in-one Platforms with Geoff Roberts
How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
UI Breakfast: UI/UX Design and Product Strategy · Geoff Roberts, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Outseta — Geoff’s product
- Basecamp, HubSpot — popular all-in-one products
- Follow Geoff on Twitter and LinkedIn
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