BDTP. Managing SaaS Growth with Asia Orangio
How do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.
UI Breakfast: UI/UX Design and Product Strategy · Asia Orangio, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- DemandMaven — Asia’s company
- Hacking Growth — a book by Sean Ellis and Morgan Brown
- Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
- North Star KPI
- Van Westendorp Price Sensitivity Survey
- How Superhuman Built an Engine to Find Product-Market Fit
- Price Intelligently Blog
- Software Pricing Design with Chris Mele
- 10+ Survey Email Examples for Your SaaS + Free Template
- Follow Asia on Twitter and on LinkedIn
- In Demand Podcast
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