BDTP. Lifecycle Marketing with Nout Boctor-Smith
Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.
UI Breakfast: UI/UX Design and Product Strategy · Nout Boctor-Smith, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Nine Lives Digital
- What is Product-led Growth?
- The Ultimate Guide to Account-Based Marketing
- B2B Marketing Attribution with Steffen Hedebrandt
- Connect with Nout on LinkedIn
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