BDTP. Implementing Self-service SaaS with Franciska Dethlefsen
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
UI Breakfast: UI/UX Design and Product Strategy · Franciska Dethlefsen, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Amplitude
- Amplitude Academy
- Amplitude Community
- Check out their Plus Plan
- Read more about their Startup Program
- Follow Franciska on LinkedIn
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