BDTP. B2B Marketing Attribution with Steffen Hedebrandt
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
UI Breakfast: UI/UX Design and Product Strategy · Steffen Hedebrandt, Jane Portman
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Show Notes
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Dreamdata — Steffen’s product
- Trustpilot — a popular review platform
- B2B go-to-market benchmarks 2022 — a study by Dreamdata
- HubSpot, Segment — marketplaces to list your product
- ICP — ideal customer profile
- Capterra, G2 — other popular review sites
- Follow Steffen on LinkedIn
- Try Dreamdata for free
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