Stop Guessing: When to Invest in Branding vs. Performance Marketing Campaigns
UBC News World · David Steward
December 19, 20253m 54s
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Show Notes
Should you invest in building your brand or focus on performance? For years, performance marketing seemed like the obvious answer, but as 2026 arrives, the calculus appears to be changing.
Learn more at https://www.thelolaagency.com/post/brand-is-back-why-2026-marks-the-rebirth-of-long-term-brand-building
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